![]() The Cadbury chocolate company would send samples to the students in nondescript packaging to get their thoughts as a test audience. ![]() And his new school came with an unexpected perk: free chocolate! Peter’s in Weston-super-Mare in 1929 and moved to Repton School in South Derbyshire. “My lucky thing is I laugh at exactly the same jokes that children laugh at.” As a child, Dahl imagined working at a Cadbury chocolate factoryĪt the age of 13, Dahl left his first British boarding school of St. ![]() But ultimately it was his love for childlike fun that helped create a universal story with such iconic characters. “It starts always with a tiny little seed of an idea, a little germ, and that even doesn’t come very easily,” the British author told Scholastic of his story ideas. ![]() With at least 20 million copies sold globally in 55 different languages, the 1964 book continues to lure readers of all ages in with its rags-to-riches tale of a young boy Charlie Bucket whose life changes when he finds that coveted shiny ticket in his chocolate bar wrapper.īut for Dahl, the story was the result of decades of an idea marinating in his head mixed with a period of family tragedy. The thrill of the Golden Ticket, the wonderment of a chocolate factory and the whimsy of the Oompa-Loompas: The sugary sweet world imagined in Roald Dahl’s book Charlie and the Chocolate Factory has made it one of the most beloved tales in children’s literature. ![]()
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